Top Social Apps in Bulgaria: Q4 2024 Performance Overview

In the fourth quarter of 2024, the top five social apps in Bulgaria displayed varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the digital landscape.

Facebook from Meta Platforms, Inc. experienced a notable increase in weekly downloads, reaching approximately 35.4K by late December. Weekly revenue showed fluctuations, peaking at around $2.9K in early November. Active users remained steady, averaging over 2M throughout the quarter.

TikTok - Videos, Shop & LIVE demonstrated strong revenue performance, peaking at about $98.4K in late November. Downloads also increased significantly, with a peak of approximately 31.8K in late December. The app maintained a robust user base, with active users exceeding 1M.

Instagram showed a consistent download growth, reaching a high of about 17.5K in late December. Revenue peaked at $6K in mid-November, while active users remained stable, hovering around 1.3M.

Threads, also from Instagram, saw varied download trends, peaking at 13.7K in late October. Active users reached a peak of approximately 375K in early December.

Likee - Short Video Community had a modest presence with downloads peaking at around 4.4K by the end of December. Revenue remained low, but active users showed a slight increase, peaking at about 44.8K.

For more detailed insights and analysis, visit Sensor Tower.